The assignment: Create a replacement for the sign shown below. Efficient visual communication of the essence of this business. The message should be understandable to cars driving past fairly fast. Reproducibility in a variety of forms ranging from letterhead to billboards.
My design: The original image was hard to read and unappealing. I wanted to create a logo that would catch your eye on the streets whether it be on a poster, sticker, billboard, shirt or keychain. I used 3 different colors and different font to create contrast. I found an image from Noun Project of a hand holding a beer to tie the whole design together.